/* ============================================================
   CR3A ESTUDIO — shared design tokens + components
   Swiss / editorial / minimal
   ============================================================ */
/* ---- tipografías oficiales CR3A (woff2 desde assets/fonts/) ---- */
@font-face{font-family:'Founders Grotesk';src:url('assets/fonts/founders-light.woff2') format('woff2');font-weight:300;font-style:normal;font-display:swap}
@font-face{font-family:'Founders Grotesk';src:url('assets/fonts/founders-regular.woff2') format('woff2');font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:'Founders Grotesk';src:url('assets/fonts/founders-medium.woff2') format('woff2');font-weight:500;font-style:normal;font-display:swap}
/* Behind The Nineties es una familia solo-itálica: un archivo cubre 300 y 400 */
@font-face{font-family:'Behind The Nineties';src:url('assets/fonts/nineties-italic.woff2') format('woff2');font-weight:300 400;font-style:italic;font-display:swap}
/* Napzer cubre todo menos U+00BF (¿): su gancho geométrico se ve chueco a
   tamaño de menú. Ese carácter cae al siguiente font de la pila (--mono),
   que es Founders Grotesk. */
@font-face{font-family:'Napzer';src:url('assets/fonts/napzer.woff2') format('woff2');font-weight:400;font-style:normal;font-display:swap;
  unicode-range:U+0000-00BE,U+00C0-10FFFF}

:root{
  --ink:#1A1A1A;
  --paper:#FCFCFD;       /* near-white */
  --coral:#FA5C35;
  --purple:#864AF8;
  --blue:#4D4AFD;
  --teal:#2AB1B5;
  --olive:#939C1F;

  --line-ink:rgba(26,26,26,0.16);
  --line-paper:rgba(229,233,242,0.18);

  --grotesk:'Founders Grotesk',-apple-system,'Helvetica Neue',sans-serif;
  --serif:'Behind The Nineties',Georgia,serif;
  --mono:'Napzer','Founders Grotesk',ui-monospace,monospace;
}

/* Los enlaces del menú a #servicios, #estudio y #contacto se deslizan en vez
   de saltar. Se respeta la preferencia de movimiento reducido del sistema. */
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

/* ---- aparición al entrar en pantalla ----
   El movimiento es corto (18px) y la curva desacelera al final: se siente
   como que el contenido se asienta, no como que vuela. Con --d se escalona.
   El JS que lo dispara está al final de nav.jsx. */
[data-reveal]{opacity:0;transform:translateY(18px);
  transition:opacity .75s cubic-bezier(.22,.75,.25,1),
             transform .85s cubic-bezier(.22,.75,.25,1);
  transition-delay:calc(var(--d,0) * 65ms)}
[data-reveal].is-in{opacity:1;transform:none}
/* el hero entra apenas carga, sin desplazamiento vertical: ahí el movimiento
   distrae del titular */
[data-reveal="suave"]{transform:none}

/* Las tarjetas de servicio NO se observan una por una: las dos últimas viven
   fuera de la pantalla, a la derecha del carrusel, y el observador nunca las
   veía -- se quedaban en opacidad 0 para siempre. Se observa el carril y las
   tarjetas entran escalonadas con él.
   Va con animation y fill-mode backwards (no con transition) para que al
   terminar no quede un transform fijo peleándose con el del hover. */
.svc-rail:not(.is-in) .svc-card{opacity:0}
.svc-rail.is-in .svc-card{animation:svcEntra .8s cubic-bezier(.22,.75,.25,1) backwards;
  animation-delay:calc(var(--d,0) * 70ms)}
@keyframes svcEntra{from{opacity:0;transform:translateY(18px)}to{opacity:1;transform:none}}
@media (prefers-reduced-motion:reduce){
  .svc-rail:not(.is-in) .svc-card{opacity:1}
  .svc-rail.is-in .svc-card{animation:none}
}

@media (prefers-reduced-motion:reduce){
  [data-reveal]{opacity:1;transform:none;transition:none}
}

/* ---- resets scoped to cr3a frames ---- */
.cr3a{font-family:var(--grotesk);color:var(--ink);background:var(--paper);
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
  font-weight:300;line-height:1.4;position:relative;overflow:hidden}
.cr3a *{box-sizing:border-box;margin:0;padding:0}
.cr3a--dark{background:var(--ink);color:var(--paper)}

/* ---- type roles ---- */
.cr3a .display{font-weight:300;text-transform:uppercase;line-height:.92;
  letter-spacing:.01em;font-feature-settings:"ss01";}
.cr3a .serif{font-family:var(--serif);font-style:italic;font-weight:300}
.cr3a .label{font-family:var(--mono);text-transform:uppercase;
  font-size:11px;letter-spacing:.22em;font-weight:400}
.cr3a .index{font-family:var(--mono);font-weight:400;font-variant-numeric:tabular-nums}

.cr3a a{color:inherit;text-decoration:none}
.coral{color:var(--coral)}

/* ---- hairline rule ---- */
.rule{height:1px;background:var(--line-ink);border:0;width:100%}
.cr3a--dark .rule{background:var(--line-paper)}

/* ---- top nav ---- */
.cr3a-nav{display:flex;align-items:center;justify-content:space-between;
  padding:40px 64px;position:relative;z-index:3}
.cr3a-wordmark{font-family:var(--grotesk);font-weight:400;font-size:22px;
  letter-spacing:.04em;text-transform:uppercase;display:flex;align-items:center;gap:2px}
.cr3a-wordmark sup{font-size:9px;font-weight:400;transform:translateY(-2px)}
.cr3a-logo{display:block;height:52px;width:auto}
.footer-logo{display:block;width:100%;max-width:312px;height:auto}
.cr3a-navlinks{display:flex;gap:44px}
.cr3a-navlinks .label{opacity:.85;font-size:17px}
.cr3a-navlinks .label:hover{color:var(--coral)}

/* ---- hamburguesa + menú móvil ---- */
/* el botón solo existe por debajo de 760px (ver el bloque de móvil) */
.nav-burger{display:none;position:relative;width:34px;height:34px;padding:0;border:0;
  background:none;color:inherit;cursor:pointer;flex:0 0 auto}
.nav-burger span{position:absolute;left:4px;width:26px;height:1.5px;background:currentColor;
  border-radius:2px;transition:transform .34s cubic-bezier(.2,.8,.2,1),opacity .2s ease}
.nav-burger span:nth-child(1){top:13px}
.nav-burger span:nth-child(2){top:20px}
.nav-burger.is-x span:nth-child(1){transform:translateY(3.5px) rotate(45deg)}
.nav-burger.is-x span:nth-child(2){transform:translateY(-3.5px) rotate(-45deg)}

/* El overlay se monta en <body>, fuera de .cr3a, así que no hereda el
   box-sizing:border-box del sitio: sin esto el padding se sumaba al ancho
   y el menú medía 434px en una pantalla de 390. */
.navmenu,.navmenu *{box-sizing:border-box}
.navmenu{position:fixed;inset:0;z-index:200;background:var(--ink);color:var(--paper);
  display:flex;flex-direction:column;padding:16px 22px 32px;overflow-y:auto;
  font-family:var(--grotesk);
  opacity:0;transition:opacity .3s ease}
.navmenu.is-in{opacity:1}
.navmenu-top{display:flex;align-items:center;justify-content:space-between;flex:0 0 auto}
.navmenu-top .cr3a-logo{height:38px}
.navmenu-top .nav-burger{display:block}

.navmenu-list{list-style:none;margin:0;padding:0;flex:1 1 auto;
  display:flex;flex-direction:column;justify-content:center;gap:2px}
.navmenu-list li{opacity:0;transform:translateY(14px);
  transition:opacity .4s ease,transform .45s cubic-bezier(.2,.8,.2,1);
  transition-delay:calc(var(--i) * 55ms + 60ms)}
.navmenu.is-in .navmenu-list li{opacity:1;transform:none}
.navmenu-list a{display:flex;align-items:baseline;gap:16px;padding:12px 0;
  text-decoration:none;color:inherit}
.navmenu-list .n{font-family:var(--mono);font-size:11px;letter-spacing:.16em;opacity:.4;
  flex:0 0 auto;width:26px}
.navmenu-list .t{font-size:clamp(34px,10vw,46px);font-weight:300;line-height:1.02;
  text-transform:uppercase;letter-spacing:.002em}
.navmenu-list a:active .t{color:var(--coral)}

.navmenu-foot{flex:0 0 auto;padding-top:26px;border-top:1px solid var(--line-paper);
  display:flex;flex-direction:column;gap:20px;
  opacity:0;transform:translateY(10px);
  transition:opacity .4s ease .26s,transform .45s cubic-bezier(.2,.8,.2,1) .26s}
.navmenu.is-in .navmenu-foot{opacity:1;transform:none}
.navmenu-wa{display:inline-flex;align-items:center;justify-content:center;gap:12px;
  background:var(--coral);color:var(--paper);text-decoration:none;
  font-family:var(--mono);text-transform:uppercase;font-size:12px;letter-spacing:.16em;
  padding:17px 22px;border-radius:100px}
.navmenu-wa .ast{font-weight:200;font-size:15px;line-height:1}
.navmenu-datos{display:flex;flex-direction:column;gap:7px}
.navmenu-datos a{color:inherit;text-decoration:none;font-size:15px;opacity:.82}
.navmenu-social{display:flex;flex-wrap:wrap;gap:18px}
.navmenu-social a{color:inherit;text-decoration:none;font-family:var(--mono);
  text-transform:uppercase;font-size:11px;letter-spacing:.14em;opacity:.55}

@media (prefers-reduced-motion:reduce){
  .navmenu,.navmenu-list li,.navmenu-foot,.nav-burger span{transition-duration:.01ms}
}

/* ---- CTA pill ---- */
.cta{display:inline-flex;align-items:center;gap:14px;font-family:var(--mono);
  text-transform:uppercase;font-size:12px;letter-spacing:.14em;
  border:1px solid var(--ink);border-radius:100px;padding:14px 26px;
  transition:.2s;white-space:nowrap}
.cr3a--dark .cta{border-color:var(--paper)}
.cta:hover{background:var(--coral);border-color:var(--coral);color:#fff}
.cta--solid{background:var(--coral);border-color:var(--coral);color:#fff}
.cta--solid:hover{filter:brightness(1.06)}

/* ---- asterisk graphic ---- */
.asterisk{font-family:var(--grotesk);font-weight:200;line-height:.7;display:inline-block}

/* ---- HERO layout (fluid) ---- */
.hero{position:relative;overflow:hidden;min-height:min(880px,92vh);
  display:flex;flex-direction:column}
.hero-inner{position:relative;z-index:1;flex:1;display:flex}
.hero-row{display:flex;width:100%;gap:48px}
.hero-headings{flex:1;display:flex;flex-direction:column;justify-content:center}
.hero-eyebrow{font-size:13px;opacity:.5;margin-bottom:30px}
.hero-h1{font-size:clamp(52px,9.2vw,130px);letter-spacing:.005em}
.hero-h2{font-size:clamp(42px,7.6vw,108px);text-transform:none;
  letter-spacing:-.01em;margin-top:6px;line-height:.95}
.hero-side{width:300px;flex:none;display:flex;flex-direction:column;
  justify-content:flex-end;padding-bottom:96px;gap:28px;position:relative;z-index:2}
.hero-desc{font-size:19px;font-weight:300;line-height:1.5;opacity:.9}
.hero-loc{line-height:1.9;opacity:.7}
.hero-side .cta{align-self:flex-start}

/* ---- HERO fluid aurora (blurred drifting color) + floating asterisk ---- */
.hero-fx{position:absolute;inset:0;overflow:hidden;pointer-events:none;z-index:0}
.blob{position:absolute;border-radius:50%;filter:blur(95px);opacity:.5;
  mix-blend-mode:screen;will-change:transform}
.blob.b1{width:680px;height:680px;left:-120px;top:-160px;
  background:radial-gradient(circle at 50% 50%,rgba(250,92,53,.85),rgba(250,92,53,0) 68%);
  animation:blobA 26s ease-in-out infinite}
.blob.b2{width:620px;height:620px;right:-80px;top:60px;
  background:radial-gradient(circle at 50% 50%,rgba(134,74,248,.7),rgba(134,74,248,0) 68%);
  animation:blobB 32s ease-in-out infinite}
.blob.b3{width:560px;height:560px;left:38%;bottom:-220px;
  background:radial-gradient(circle at 50% 50%,rgba(77,74,253,.6),rgba(77,74,253,0) 68%);
  animation:blobC 38s ease-in-out infinite}
@keyframes blobA{0%,100%{transform:translate(0,0) scale(1)}
  33%{transform:translate(120px,90px) scale(1.12)}
  66%{transform:translate(60px,-70px) scale(.94)}}
@keyframes blobB{0%,100%{transform:translate(0,0) scale(1)}
  33%{transform:translate(-110px,80px) scale(.9)}
  66%{transform:translate(-50px,140px) scale(1.15)}}
@keyframes blobC{0%,100%{transform:translate(0,0) scale(1)}
  50%{transform:translate(-130px,-100px) scale(1.1)}}
.hero-ast{position:absolute;right:-70px;top:150px;font-size:300px;line-height:.7;
  color:var(--coral);pointer-events:none;will-change:transform;z-index:1;
  animation:astFloat 11s ease-in-out infinite}
.hero-ast::after{content:"";position:absolute;inset:-28% -24%;border-radius:50%;
  background:radial-gradient(circle,rgba(255,90,60,.34),rgba(255,90,60,0) 68%);
  filter:blur(18px);z-index:-1;animation:astGlow 7s ease-in-out infinite}
@keyframes astFloat{0%,100%{transform:translate(0,0) rotate(0deg)}
  50%{transform:translate(-14px,22px) rotate(7deg)}}
@keyframes astGlow{0%,100%{opacity:.55;transform:scale(1)}
  50%{opacity:.95;transform:scale(1.12)}}
@media (prefers-reduced-motion:reduce){
  .blob,.hero-ast,.hero-ast::after{animation:none}}

/* ---- striped image placeholder ---- */
.ph{position:relative;width:100%;height:100%;overflow:hidden;
  background:
    repeating-linear-gradient(135deg,rgba(26,26,26,.10) 0 1px,transparent 1px 10px),
    rgba(26,26,26,.075);
  display:flex;align-items:flex-end;justify-content:space-between;padding:16px}
.cr3a--dark .ph{background:
    repeating-linear-gradient(135deg,rgba(229,233,242,.12) 0 1px,transparent 1px 10px),
    rgba(229,233,242,.06)}
.ph .label{opacity:.6}
.ph--coral{background:
    repeating-linear-gradient(135deg,rgba(250,92,53,.16) 0 1px,transparent 1px 9px),
    rgba(250,92,53,.06)}
.ph--coral .label{color:var(--coral);opacity:.9}
.ph--blue{background:
    repeating-linear-gradient(135deg,rgba(77,74,253,.14) 0 1px,transparent 1px 9px),
    rgba(77,74,253,.05)}
.ph--blue .label{color:var(--blue);opacity:.9}

/* ---- work card ---- */
.work-card{display:flex;flex-direction:column;gap:0;cursor:pointer}
.work-card .frame{position:relative;width:100%;height:460px;overflow:hidden;
  background:#EEF0F4;transition:transform .55s cubic-bezier(.2,.8,.2,1)}
.work-card:hover .frame{transform:translateY(-4px)}
/* la imagen crece dentro del marco, que no se mueve: el recorte hace de lupa */
.work-card .card-img,.index-card .card-img{transition:transform .9s cubic-bezier(.2,.8,.2,1)}
.work-card:hover .card-img,.index-card:hover .card-img{transform:scale(1.045)}
.work-card .work-name,.index-card .work-name{transition:color .3s ease}
.work-card:hover .work-name,.index-card:hover .work-name{color:var(--coral)}
.work-meta{display:flex;align-items:flex-start;justify-content:space-between;
  padding-top:18px;margin-top:18px;border-top:1px solid var(--line-ink)}
.cr3a--dark .work-meta{border-color:var(--line-paper)}
.work-name{font-size:30px;font-weight:300;letter-spacing:.005em;line-height:1.05;white-space:nowrap}
.work-cat{font-family:var(--mono);text-transform:uppercase;font-size:11px;
  letter-spacing:.16em;opacity:.6;margin-top:8px}
.work-year{font-family:var(--mono);font-size:13px;opacity:.45;
  font-variant-numeric:tabular-nums}
.work-arrow{font-family:var(--grotesk);font-size:20px;opacity:0;transform:translateX(-6px);
  transition:.25s}
.work-card:hover .work-arrow{opacity:1;transform:translateX(0);color:var(--coral)}

/* ============================================================
   HOMEPAGE — long-scroll system
   ============================================================ */
.page{width:100%;margin:0 auto;background:var(--paper);
  font-family:var(--grotesk);color:var(--ink);overflow:hidden}
section{position:relative}
.section--dark{background:var(--ink);color:var(--paper)}
.section--paper{background:var(--paper);color:var(--ink)}
.pad{padding:0 64px}

/* sticky nav over hero */
.cr3a-nav.is-fixed{position:absolute;top:0;left:0;right:0}

/* section header (index + title + caption) */
.sec-head{display:flex;align-items:flex-end;justify-content:space-between;
  padding:96px 64px 0;gap:56px}
.sec-head .ttl{display:flex;align-items:baseline;gap:22px;flex-shrink:0}
.sec-head .display{font-size:52px;white-space:nowrap}
.sec-head .cap{flex-shrink:0}
.sec-head .index{font-size:15px;opacity:.45}
.sec-head .cap{font-family:var(--serif);font-style:italic;font-weight:300;
  font-size:21px;opacity:.75;margin-bottom:6px;max-width:340px;text-align:right}
.section--dark .sec-head .cap{opacity:.7}

/* ---- SERVICES (horizontal rail) ---- */
.svc-rail-wrap{margin-top:28px;padding-bottom:10px}
.svc-rail{display:flex;gap:24px;overflow-x:auto;scroll-snap-type:x mandatory;
  scroll-padding-left:64px;padding:4px 64px 20px;scrollbar-width:none;-webkit-overflow-scrolling:touch}
.svc-rail::-webkit-scrollbar{display:none}
/* Las tarjetas llevaban un cuadro redondeado de color con resplandor por
   servicio: lenguaje de producto de software, no de estudio de diseño. En su
   lugar, el número en grande como en una portada editorial y el asterisco de
   la marca. Un solo acento de color en todo el bloque: el coral. */
.svc-card{flex:0 0 340px;scroll-snap-align:start;background:var(--paper);
  border:1px solid var(--line-ink);border-radius:2px;padding:26px 30px 30px;
  min-height:318px;display:flex;flex-direction:column;
  transition:background .4s ease,color .4s ease,transform .4s cubic-bezier(.2,.8,.2,1),border-color .4s ease}
.svc-card:hover{background:var(--ink);color:var(--paper);border-color:var(--ink);transform:translateY(-6px)}
.svc-card:hover .svc-card-items li{border-color:var(--line-paper)}
.svc-card:hover .svc-card-idx{opacity:.5}
.svc-card:hover .svc-card-ast{transform:rotate(90deg)}
.svc-card-top{display:flex;align-items:flex-start;justify-content:space-between}
.svc-card-idx{font-family:var(--grotesk);font-weight:300;font-size:46px;line-height:.9;
  opacity:.22;letter-spacing:-.01em;transition:opacity .4s ease}
.svc-card-ast{color:var(--coral);font-weight:200;font-size:26px;line-height:1;
  transition:transform .5s cubic-bezier(.2,.8,.2,1)}
.svc-card-name{font-weight:300;font-size:32px;line-height:1.0;letter-spacing:.004em;
  margin-top:20px}
.svc-card-tag{font-family:var(--serif);font-style:italic;font-weight:300;
  font-size:17px;line-height:1.28;margin-top:12px;opacity:.85}
/* antes: margin-top:auto. Alineaba las listas al pie de todas las tarjetas,
   pero como la fila estira todas a la altura de la más alta, dejaba un hueco
   en medio de las cortas. Mejor el aire al final que un agujero en medio. */
.svc-card-items{list-style:none;display:flex;flex-direction:column;gap:0;
  margin-top:26px;padding-top:18px}
.svc-card-items li{font-size:14px;line-height:1.35;padding:8px 0;
  border-top:1px solid var(--line-ink);display:flex;gap:10px}
.svc-card-items li::before{content:"✱";color:var(--coral);font-size:10px;
  transform:translateY(3px)}
.svc-rail-nav{display:flex;align-items:center;justify-content:space-between;
  padding:14px 64px 0}
.srn-hint{font-family:var(--mono);text-transform:uppercase;font-size:11px;
  letter-spacing:.16em;opacity:.5}
.srn-btns{display:flex;gap:14px}
.srn-btn{width:64px;height:64px;border:1.5px solid var(--ink);border-radius:50%;
  background:var(--ink);color:var(--paper);font-size:24px;cursor:pointer;transition:.25s;
  display:flex;align-items:center;justify-content:center;box-shadow:0 4px 16px rgba(26,26,26,.16)}
.srn-btn:hover{background:var(--coral);border-color:var(--coral);color:#fff;transform:scale(1.06)}
.srn-btn:active{transform:scale(.96)}
@media (max-width:720px){
  .svc-rail{padding:4px 20px 24px;gap:16px;scroll-padding-left:20px}
  .svc-card{flex-basis:78vw;min-height:340px;padding:26px}
  .svc-rail-nav{padding:12px 20px 0}
  .svc-card-name{font-size:32px}}

/* ---- accent band (franja) ---- */
.band{display:flex;align-items:center;overflow:hidden;white-space:nowrap;
  padding:26px 0;font-family:var(--grotesk);text-transform:uppercase;
  font-weight:300;font-size:34px;letter-spacing:.02em;gap:42px}
.band--coral{background:var(--coral);color:#fff}
.band--blue{background:var(--blue);color:#fff}
.band .marq{display:inline-flex;gap:42px;align-items:center;
  animation:marq 26s linear infinite}
.band .marq span{display:inline-flex;align-items:center;gap:42px}
.band .ast{font-weight:200;font-size:24px;transform:translateY(2px)}
@keyframes marq{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.band .marq{animation:none}}

/* ---- WORK uniform square grid ---- */
.work-wrap{padding:56px 64px 96px}
.work-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px 22px;margin-top:8px}
.work-grid .frame{width:100%;height:auto;aspect-ratio:1/1}
.work-foot{display:flex;justify-content:flex-end;align-items:center;
  margin-top:56px;padding-top:26px;border-top:1px solid var(--line-ink)}
.work-foot .label{opacity:.55}

/* Work + Brands on dark background — color adjustments */
.section--dark .work-meta{border-color:var(--line-paper)}
.section--dark .work-foot{border-color:var(--line-paper)}
.section--dark .cta{border-color:var(--paper)}
.section--dark .cta:hover{background:var(--coral);border-color:var(--coral);color:#fff}
.section--dark .work-card .frame{background:#242424}
.section--dark .logo-item{filter:brightness(0) invert(1);opacity:.55;transition:opacity .25s}
.section--dark .logo-item:hover{filter:brightness(0) invert(1);opacity:1}

/* ---- WHY US ---- */
.why-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin-top:56px;
  border-top:1px solid var(--line-paper)}
/* Antes: min-height de 320px en la celda y margin-top:auto en el nombre. Entre
   el asterisco y el nombre quedaba un hueco de ~130px y otro tanto debajo del
   texto. El grid ya iguala las alturas; el contenido va arriba y pegado. */
.why-cell{padding:36px 36px 46px;border-right:1px solid var(--line-paper);
  display:flex;flex-direction:column}
.why-cell:last-child{border-right:0}
.why-cell .index{font-size:13px;opacity:.45;font-family:var(--mono);letter-spacing:.14em}
.why-cell .ast{color:var(--coral);font-weight:200;font-size:26px;margin-top:12px;line-height:.8}
.why-name{font-size:30px;font-weight:300;line-height:1.08;margin-top:26px}
.why-desc{font-size:15px;line-height:1.55;opacity:.72;margin-top:14px}

/* ---- BRANDS / logos ---- */
.brands{padding:84px 64px 96px}
.logo-row{display:grid;grid-template-columns:repeat(5,1fr);
  border-top:1px solid var(--line-ink);border-left:1px solid var(--line-ink);margin-top:48px}
.logo-cell{border-right:1px solid var(--line-ink);border-bottom:1px solid var(--line-ink);
  aspect-ratio:3/2;display:flex;align-items:center;justify-content:center;
  font-family:var(--grotesk);font-weight:400;font-size:21px;letter-spacing:.02em;
  text-transform:uppercase;opacity:.5;transition:.25s}
.logo-cell:hover{opacity:1;color:var(--coral)}

/* ---- BRANDS marquee (loop continuo) ---- */
.logo-marquee{margin-top:48px;overflow:hidden;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent)}
.logo-track{display:flex;align-items:center;width:max-content;
  animation:logomarq 42s linear infinite}
.logo-track:hover{animation-play-state:paused}
.logo-track--rev{animation-direction:reverse}
.logo-track .set{display:flex;align-items:center;flex-shrink:0}
.logo-item{display:block;flex:0 0 auto;height:52px;width:auto;
  margin:34px 52px 34px 0;object-fit:contain;opacity:.55;
  filter:grayscale(1);transition:opacity .25s,filter .25s}
.logo-item:hover{opacity:1;filter:grayscale(0)}
@keyframes logomarq{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.logo-track{animation:none}}
.logo-marquee .logo-track+.logo-track .logo-item{margin-top:0}

/* ---- CTA final + FOOTER ---- */
.cta-final{padding:130px 64px 110px;text-align:center;position:relative}
.cta-final .ast{position:absolute;font-weight:200;color:var(--coral);opacity:.9}
.cta-final h2{font-weight:300;text-transform:uppercase;font-size:88px;line-height:.98;
  letter-spacing:.005em}
.cta-final .serif{font-size:30px;display:block;margin:30px 0 44px;text-transform:none}
/* Era el verde de la marca WhatsApp (#25D366): el único color del sitio que
   no es de CR3A, y en el cierre del home, que es donde más pesa. Va en coral. */
.cta-wa{display:inline-flex;align-items:center;gap:16px;background:var(--coral);color:var(--paper);
  font-family:var(--mono);text-transform:uppercase;font-size:14px;letter-spacing:.12em;
  padding:20px 34px;border-radius:100px;transition:.2s}
.cta-wa:hover{transform:translateY(-2px);box-shadow:0 14px 34px rgba(250,92,53,.3)}
.cta-wa{transition:transform .3s cubic-bezier(.2,.8,.2,1),box-shadow .3s ease}
.footer{padding:0 64px 56px}
.footer-top{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:48px;
  padding:64px 0 72px;border-top:1px solid var(--line-paper);align-items:start}
.footer .big-mark{font-weight:300;text-transform:uppercase;font-size:120px;
  line-height:.82;letter-spacing:.01em}
.footer-col h4{font-family:var(--mono);text-transform:uppercase;font-size:11px;
  letter-spacing:.2em;opacity:.5;font-weight:400;margin-bottom:20px}
.footer-col a,.footer-col p{display:block;font-size:18px;font-weight:300;
  line-height:1.7;opacity:.9}
.footer-col a:hover{color:var(--coral)}
.footer-bottom{display:flex;justify-content:space-between;align-items:center;
  padding-top:28px;border-top:1px solid var(--line-paper)}
.footer-bottom .label{opacity:.5}

/* ---- scroll reveal (disabled: base state always visible) ---- */
.reveal{opacity:1}

/* ============================================================
   WORK INDEX PAGE (all projects + category filters)
   ============================================================ */
.subpage{width:100%;margin:0 auto;background:var(--paper);
  font-family:var(--grotesk);color:var(--ink);min-height:100vh;overflow:hidden}

/* page hero / masthead */
.page-head{padding:64px 64px 0}
.page-head .index{font-size:13px;opacity:.45;display:block;margin-bottom:26px}
.page-head h1{font-weight:300;text-transform:uppercase;font-size:150px;line-height:.86;
  letter-spacing:.005em}
.page-head .lede{font-family:var(--serif);font-style:italic;font-weight:300;
  font-size:26px;line-height:1.35;max-width:560px;margin-top:34px;opacity:.85}

/* filter bar */
.filterbar{display:flex;align-items:center;gap:12px;flex-wrap:wrap;
  padding:48px 64px 0}
.filter{font-family:var(--mono);text-transform:uppercase;font-size:12px;
  letter-spacing:.12em;border:1px solid var(--line-ink);border-radius:100px;
  padding:11px 20px;cursor:pointer;transition:.2s;background:transparent;color:var(--ink)}
.filter:hover{border-color:var(--ink)}
.filter.is-active{background:var(--ink);border-color:var(--ink);color:var(--paper)}
.filter .n{opacity:.5;margin-left:8px;font-size:11px}
.filter.is-active .n{opacity:.6}

/* uniform index grid */
.index-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px 22px;
  padding:40px 64px 40px}
.index-card{display:flex;flex-direction:column;cursor:pointer}
.index-card .frame{position:relative;width:100%;height:auto;aspect-ratio:1/1;overflow:hidden;background:#EEF0F4;transition:transform .55s cubic-bezier(.2,.8,.2,1)}
.index-card:hover .frame{transform:translateY(-4px)}
.index-card .work-meta{margin-top:16px;padding-top:14px}
.index-card .work-name{font-size:24px}
.index-card.hide{display:none}
.index-count{font-family:var(--mono);text-transform:uppercase;font-size:11px;
  letter-spacing:.18em;opacity:.5;padding:0 64px 70px}
.index-empty{padding:60px 64px 100px;font-family:var(--serif);font-style:italic;
  font-size:22px;opacity:.6}

/* ============================================================
   PROJECT DETAIL PAGE — case study
   ============================================================ */
.proj-head{padding:56px 64px 0}
.proj-back{font-family:var(--mono);text-transform:uppercase;font-size:12px;
  letter-spacing:.16em;opacity:.6;display:inline-flex;gap:10px;margin-bottom:48px}
.proj-back:hover{opacity:1;color:var(--coral)}
.proj-title{font-weight:300;text-transform:uppercase;font-size:118px;line-height:.88;
  letter-spacing:.005em}
.proj-metarow{display:flex;flex-wrap:wrap;gap:14px;align-items:center;margin-top:38px;
  padding-bottom:30px;border-bottom:1px solid var(--line-ink)}
.tag{font-family:var(--mono);text-transform:uppercase;font-size:11px;letter-spacing:.12em;
  border:1px solid var(--line-ink);border-radius:100px;padding:8px 15px}
.tag--solid{background:var(--coral);border-color:var(--coral);color:#fff}
.proj-metarow .spacer{flex:1}
.proj-metarow .label{opacity:.55}

/* intro: lede + credits ficha */
.proj-intro{display:grid;grid-template-columns:1.55fr 1fr;gap:80px;
  padding:52px 64px 0;align-items:start}
.proj-lede{font-family:var(--serif);font-style:italic;font-weight:300;
  font-size:30px;line-height:1.28;max-width:660px}
.proj-credits{display:grid;grid-template-columns:1fr 1fr;gap:28px 40px;padding-top:9px}
.proj-credits .c-item .label{opacity:.5;display:block;margin-bottom:10px}
.proj-credits .c-item .v{font-size:18px;font-weight:300;line-height:1.4}
.proj-credits .c-item.full{grid-column:1 / -1}
.proj-credits .svc-tags{display:flex;flex-wrap:wrap;gap:8px}

/* image slot helper (used for lead + gallery) */
.slot{position:relative;background:#EEF0F4;overflow:hidden}
.slot image-slot{display:block;width:100%;height:100%}
.slot .vtag,.frame .vtag{position:absolute;top:14px;left:14px;z-index:3;pointer-events:none;
  font-family:var(--mono);text-transform:uppercase;font-size:10px;letter-spacing:.16em;
  background:var(--ink);color:var(--paper);padding:6px 11px;border-radius:100px;
  display:inline-flex;align-items:center;gap:7px}

/* lead image (hero) */
.proj-lead{margin:44px 64px 0;height:600px}
.proj-lead.has-img{height:auto}
.proj-lead-img{display:block;width:100%;height:auto}  /* el atributo height solo reserva espacio */
/* video del caso (proyectos audiovisuales) */
.proj-lead--video{position:relative;height:auto;aspect-ratio:16/9;background:#0e0e0e;overflow:hidden}
.proj-video{display:block;width:100%;height:100%;object-fit:cover;background:#0e0e0e}
.proj-play{position:absolute;inset:0;z-index:2;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:18px;
  width:100%;border:0;background:linear-gradient(180deg,rgba(14,14,14,0) 40%,rgba(14,14,14,.45));cursor:pointer;color:var(--paper);
  font-family:inherit;transition:background .3s ease}
.proj-play:hover{background:linear-gradient(180deg,rgba(14,14,14,.08) 40%,rgba(14,14,14,.55))}
.proj-play-btn{display:flex;align-items:center;justify-content:center;width:92px;height:92px;border-radius:50%;
  background:var(--coral);color:var(--paper);font-size:28px;line-height:1;padding-left:6px;
  box-shadow:0 18px 50px rgba(0,0,0,.45);transition:transform .35s cubic-bezier(.2,.8,.2,1)}
.proj-play:hover .proj-play-btn{transform:scale(1.08)}
.proj-play-label{font-family:var(--mono);text-transform:uppercase;font-size:11px;letter-spacing:.16em;
  background:var(--ink);color:var(--paper);padding:8px 14px;border-radius:100px}

/* card real image (work grid + index) */
.card-img{display:block;width:100%;height:100%;object-fit:cover}

/* Behance-style stacked shots */
.proj-shots{display:flex;flex-direction:column;gap:24px;padding:84px 64px 0}
.proj-shots .shot{display:block;width:100%;height:auto}

/* narrative: El reto → El enfoque → La solución (compact 3-col) */
.proj-narr{padding-top:18px}
.proj-narr .sec-head{padding-top:52px}
.narr-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;
  margin-top:36px;border-top:1px solid var(--line-ink)}
.narr-col{padding:36px 40px 44px;border-right:1px solid var(--line-ink);
  transition:background .3s}
.narr-col:first-child{padding-left:0}
.narr-col:last-child{border-right:0;padding-right:0}
.narr-col:hover{background:rgba(26,26,26,.02)}
.narr-col .n-idx{font-family:var(--mono);font-size:13px;opacity:.45;
  display:flex;align-items:center;gap:9px}
.narr-col .n-idx .ast{color:var(--coral);font-weight:200;font-size:16px}
.narr-col .n-title{font-weight:300;text-transform:uppercase;font-size:27px;
  line-height:1;letter-spacing:.005em;margin:14px 0 18px}
.narr-col p{font-size:16px;line-height:1.55;opacity:.85}

/* what we delivered */
.proj-deliver{display:grid;grid-template-columns:320px 1fr;gap:0 64px;
  padding:72px 64px 0;align-items:start}
.proj-deliver .label{opacity:.5;display:block}
.proj-deliver .d-lead{font-family:var(--serif);font-style:italic;font-size:21px;
  line-height:1.4;margin-top:16px;opacity:.8;max-width:240px}
.deliver-grid{list-style:none;display:grid;grid-template-columns:1fr 1fr;
  gap:0 56px;border-top:1px solid var(--line-ink)}
.deliver-grid li{font-size:21px;font-weight:300;padding:18px 0;
  border-bottom:1px solid var(--line-ink);display:flex;gap:16px;align-items:baseline}
.deliver-grid li .i{font-family:var(--mono);font-size:12px;opacity:.4}

/* gallery rich */
.proj-gallery{padding:84px 64px 0;display:flex;flex-direction:column;gap:40px}
.g-duo{display:grid;grid-template-columns:1fr 1fr;gap:40px}
.g-60{display:grid;grid-template-columns:1.55fr 1fr;gap:40px}
.proj-gallery .slot.tall{height:640px}
.proj-gallery .slot.wide{height:540px}
.proj-gallery .slot.full{height:620px}
.proj-gallery .slot.sq{height:520px}
.gallery-cap{font-family:var(--mono);text-transform:uppercase;font-size:11px;
  letter-spacing:.18em;opacity:.45;padding-top:2px}

/* results / metrics (only marketing digital) */
.proj-results{margin:104px 0 0;background:var(--ink);color:var(--paper)}
.proj-results .r-head{display:flex;align-items:flex-end;justify-content:space-between;
  padding:80px 64px 0;gap:48px}
.proj-results .r-head .ttl{display:flex;align-items:baseline;gap:20px}
.proj-results .r-head .index{font-size:14px;opacity:.45}
.proj-results .r-head .display{font-size:48px}
.proj-results .r-head .cap{font-family:var(--serif);font-style:italic;font-size:19px;
  opacity:.7;max-width:300px;text-align:right}
.metrics{display:grid;grid-template-columns:repeat(3,1fr);
  margin-top:56px;border-top:1px solid var(--line-paper)}
.metric{padding:46px 48px 64px;border-right:1px solid var(--line-paper);
  display:flex;flex-direction:column;min-height:240px}
.metric:last-child{border-right:0}
.metric .v{font-weight:300;font-size:84px;line-height:.86;letter-spacing:.005em;
  color:var(--coral)}
.metric .k{font-size:21px;font-weight:300;margin-top:auto;padding-top:30px}
.metric .sub{font-family:var(--mono);text-transform:uppercase;font-size:11px;
  letter-spacing:.14em;opacity:.5;margin-top:10px}

/* next project */
a.proj-next{display:flex;align-items:center;justify-content:space-between;
  padding:64px;border-top:1px solid var(--line-paper);background:var(--ink);color:var(--paper)}
.proj-next .label{opacity:.5;display:block;margin-bottom:14px}
.proj-next .nm{font-weight:300;text-transform:uppercase;font-size:56px;line-height:.95;
  letter-spacing:.005em}
.proj-next:hover .nm{color:var(--coral)}
.proj-next .arrow{font-size:40px}

/* ============================================================
   RESPONSIVE — single fluid site (tablet + mobile)
   ============================================================ */
@media (max-width:1080px){
  .pad{padding:0 40px}
  .cr3a-nav{padding:28px 40px}
  .sec-head{padding:72px 40px 0;gap:32px}
  .sec-head .display{font-size:42px}
  .svc-rail{padding:4px 40px 26px;scroll-padding-left:40px}
  .svc-rail-nav{padding:14px 40px 0}
  .work-wrap{padding:48px 40px 80px}
  .why-grid{grid-template-columns:repeat(2,1fr)}
  .why-cell:nth-child(2){border-right:0}
  .why-cell{border-bottom:1px solid var(--line-paper);min-height:260px}
  .footer{padding:0 40px 48px}
  .cta-final{padding:100px 40px 84px}
  .cta-final h2{font-size:60px}
  /* project detail */
  .proj-head,.proj-intro,.proj-deliver,.proj-gallery,.proj-shots,.proj-narr .sec-head,
  .proj-results .r-head{padding-left:40px;padding-right:40px}
  .proj-lead{margin-left:40px;margin-right:40px}
  .proj-title{font-size:84px}
  .proj-intro{grid-template-columns:1fr;gap:40px}
  .proj-deliver{grid-template-columns:1fr;gap:28px}
  .page-head{padding:48px 40px 0}
  .page-head h1{font-size:96px}
  .filterbar{padding:36px 40px 0}
  .index-grid{padding:36px 40px}
}

@media (max-width:760px){
  .pad{padding:0 22px}
  /* La barra se fija arriba y los cuatro enlaces se van al menú de
     hamburguesa: en una pantalla de 390px no caben en una línea, y antes se
     partían en tres encimándose con el hero. Transparente sobre el hero y
     opaca en cuanto se baja, para que el texto no se le encime. */
  .cr3a-nav,.cr3a-nav.is-fixed{position:fixed;top:0;left:0;right:0;z-index:40;
    padding:15px 22px;flex-wrap:nowrap;gap:0;
    transition:background .35s ease,padding .3s ease}
  .cr3a-nav.is-stuck{background:var(--nav-bg);padding-top:11px;padding-bottom:11px}
  .hero{--nav-bg:var(--ink)}
  .subpage{--nav-bg:var(--paper)}
  .cr3a-logo{height:36px}
  .cr3a-navlinks{display:none}
  .nav-burger{display:block}
  /* el hueco para la barra fija se aplica más abajo, en cada cabecera */
  /* hero stacks */
  .hero{min-height:auto}
  .hero-inner{padding-top:96px;padding-bottom:56px}   /* 96 = alto de la barra fija + aire */
  .hero-row{flex-direction:column;gap:40px}
  .hero-headings{padding-top:24px}
  .hero-side{width:100%;padding-bottom:0;justify-content:flex-start}
  .hero-ast{font-size:180px;right:-30px;top:auto;bottom:12%}
  /* section headers stack */
  .sec-head{flex-direction:column;align-items:flex-start;gap:12px;padding:56px 22px 0}
  .sec-head .ttl{gap:14px}
  .sec-head .display{font-size:34px;white-space:normal}
  .sec-head .cap{text-align:left;max-width:none}
  /* services rail */
  .svc-rail{padding:4px 22px 22px;gap:16px;scroll-padding-left:22px}
  .svc-card{flex-basis:82vw;min-height:auto;padding:26px}
  .svc-card-name{font-size:30px}
  .svc-rail-nav{padding:12px 22px 0}
  /* band */
  .band{font-size:24px;padding:20px 0;gap:28px}
  /* work → single column */
  .work-wrap{padding:36px 22px 64px}
  .work-grid{grid-template-columns:1fr;gap:20px}
  .work-name{font-size:24px}
  .work-foot{flex-direction:column;align-items:flex-start;gap:18px}
  /* why → single column */
  .why-grid{grid-template-columns:1fr;margin-top:36px}
  .why-cell{border-right:0;padding:30px 0;border-bottom:1px solid var(--line-paper)}
  .why-cell:last-child{border-bottom:0}
  .why-name{font-size:27px;margin-top:18px}
  /* brands marquee: la regla anterior traía padding de cuando los logos eran
     texto; con <img> de 52px y box-sizing:border-box dejaba 4px de imagen. */
  .logo-item{height:48px;margin:26px 36px 26px 0;padding:0}
  /* footer */
  .footer{padding:0 22px 40px}
  .footer-top{grid-template-columns:1fr;gap:36px;padding:48px 0 48px}
  .footer-logo{max-width:180px}
  .cta-final{padding:72px 22px 60px}
  .cta-final h2{font-size:40px}
  .cta-final .serif{font-size:22px;margin:22px 0 32px}
  .cta-final .ast{display:none}
  .footer-bottom{flex-direction:column;align-items:flex-start;gap:10px}
  /* ---- project detail mobile ---- */
  .proj-head,.proj-intro,.proj-deliver,.proj-gallery,.proj-narr .sec-head,
  .proj-results .r-head{padding-left:22px;padding-right:22px}
  .proj-head{padding-top:104px}   /* hueco para la barra fija */
  .proj-back{margin-bottom:32px}
  .proj-title{font-size:52px}
  .proj-lede{font-size:24px}
  .proj-lead{margin:32px 22px 0;height:auto;aspect-ratio:4/3}
  .proj-lead.has-img{aspect-ratio:auto}
  .proj-lead--video{aspect-ratio:16/9}
  .proj-play-btn{width:64px;height:64px;font-size:20px}
  .proj-shots{padding:56px 22px 0;gap:16px}
  .narr-grid{grid-template-columns:1fr}
  .narr-col{padding:28px 0;border-right:0;border-bottom:1px solid var(--line-ink)}
  .narr-col:last-child{border-bottom:0}
  .deliver-grid{grid-template-columns:1fr}
  .g-duo,.g-60{grid-template-columns:1fr;gap:20px}
  .proj-gallery{gap:20px}
  .proj-gallery .slot.tall,.proj-gallery .slot.wide,
  .proj-gallery .slot.full,.proj-gallery .slot.sq{height:auto;aspect-ratio:4/3}
  .proj-results .r-head{flex-direction:column;align-items:flex-start;gap:16px}
  .proj-results .r-head .cap{text-align:left}
  .metrics{grid-template-columns:1fr}
  .metric{border-right:0;border-bottom:1px solid var(--line-paper);min-height:auto;
    padding:32px 22px 40px}
  .metric .v{font-size:64px}
  a.proj-next{padding:40px 22px;flex-wrap:wrap;gap:20px}
  .proj-next .nm{font-size:36px}
  /* work index */
  .page-head{padding:104px 22px 0}
  .page-head h1{font-size:56px}
  .page-head .lede{font-size:20px}
  /* Apilados ocupaban un renglón por categoría: cinco líneas de filtros antes
     de ver un solo proyecto. En una fila que se desliza, el grid sube. */
  .filterbar{padding:28px 0 0;gap:8px;flex-wrap:nowrap;overflow-x:auto;
    scroll-snap-type:x proximity;scroll-padding-left:22px;
    -webkit-overflow-scrolling:touch;scrollbar-width:none}
  .filterbar::-webkit-scrollbar{display:none}
  .filterbar::before,.filterbar::after{content:'';flex:0 0 22px}  /* sangría sin cortar el deslizamiento */
  .filter{font-size:11px;padding:10px 16px;flex:0 0 auto;scroll-snap-align:start}
  .index-grid{grid-template-columns:1fr;padding:28px 22px;gap:20px}
  .index-count{padding:0 22px 56px}
}

.narr-story{max-width:920px;margin-top:40px;display:flex;flex-direction:column;gap:20px}
/* Sin justificar: en una columna angosta el navegador abre huecos entre
   palabras y parte "identi-dad" o "reconfor-tante". Bandera a la derecha. */
.narr-story p{font-size:19px;line-height:1.62;opacity:.86;text-wrap:pretty}
@media (max-width:720px){.narr-story{margin-top:26px}.narr-story p{font-size:17px}}

.shot-row{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.shot-row .shot{height:100%;object-fit:cover}
@media (max-width:720px){.shot-row{grid-template-columns:1fr}}

body>div{min-width:0;width:100%}
.page,.subpage{max-width:100vw;min-width:0}

/* ---- wide screens: grow gutters instead of stretching text ---- */
@media (min-width:1500px){
  .pad,.sec-head,.footer,.cta-final{padding-left:7vw;padding-right:7vw}
  .cr3a-nav{padding-left:7vw;padding-right:7vw}
  .svc-rail,.svc-rail-nav{padding-left:7vw;padding-right:7vw}
  .svc-rail{scroll-padding-left:7vw}
  .work-wrap,.page-head,.proj-intro,.proj-deliver,.proj-results{padding-left:7vw;padding-right:7vw}
}

.narr-col p{text-wrap:pretty}